Tuesday 8 October 2013

Buttons, Blazers & Boats

It's all about the Buttons.
Itchenor Sailing Club links its buttons, blazers and boats, overcoming challenges along the way.

Perry Club blazers are as individual as every owner is.  They are made to fit perfectly and they proudly display the unique club crest.  But Itchenor takes customisation even further than this.

Justifiably proud of their world-beating achievements in the International 14 class, the club came up with an original idea to link their Perry club blazers to their beloved boats: carbon fibre.  The boats are made of carbon fibre so why not the buttons as well?  So they decided to use this strong, lightweight material to connect their emblematic blazers to their craft.  But carbon fibre buttons proved to be a challenge.  Engraving logos was tricky enough but not as hard as drilling all the holes and attaching screw eyes.  But 220 buttons later the indefatigable team had fixed all these problems, proving that teams can do just about anything if they set their minds to it.

Great team spirit, great teamwork in button production
And Itchenor Club's beautiful finished blazers are a permanent reminder of the values that make this club so successful.  We posted this story on Facebook too - www.facebook.com/pages/Perry-Club.  And don't forget to follow us on Twitter too www.twitter.com/Clubblazer.



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